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Who Our Team Is?

BuyersCircle was founded by a team of ex-Alibaba executives, with extensive knowledge in providing business-to-consumer, and business-to-business sales services via BuyersCircle social e-commerce platform.

The Team

The BuyersCircle tech development team comes from a variety of different Chinese listed e-commerce companies, such as Taobao, Alibaba and Yahoo China. The team is proficient in implementing Spring Cloud’s microservice architecture, and front-end/back-end separation to build businesses, and has the ability to support large scale and complex systems.

Board Member
Siimon Reynolds
Chairman
Siimon Reynolds is a serial entrepreneur with over 3 decades of experience building successful businesses. He co- founded the 15th largest marketing communications business in the world, with 6000 employees in 14 countries. Siimon has won over 50 business awards and is an award-winning author of 6 books on human excellence. He has been featured on 60 Minutes, NBC Today, Bloomberg, ABC News, Nine News, 7 News and Sky News, and in hundreds of print and radio interviews. He currently mentors CEOs and founders.
Jackey Xu
Director
Jacky has spent more than 20 years working within the IT industry and decided to settle in Sydney after completing his MBA in Australia. Observing friends and family online shopping, he saw both the convenience and the inconvenience in traditional online platforms for both business owners and customer user experience. This inspired him to create the BuyersCircle WeChat app. Jackey values the importance of creating an outstanding user experience for all involved within the e-commerce world and discovered the social element boasted this experience within the WeChat app. He aims to provide an easy way for everyone to start and grow their own business, and giving Australian shoppers a confident and more convenient way to shop.
Steven James
Executive Director
Steven is the Managing Director of Seer Asset Management whose focus is to develop and manage wholesale investment funds, investing in alternative assets and sustainable and responsible global equities. Prior to this Steven was the Managing Director of Commsec Wholesale, a subsidiary of the Commonwealth Bank of Australia. With a wealth of experience in assisting companies to adapt and grow, helps ensure the continued growth of BuyersCircle, maintaining a robust level of capital and confidence for our future.
Sally Xie
Director
Graduated with the Master of Quality Management from The Hong Kong Polytechnic University, Sally was the Senior Specialist of Brand and Marketing of Alibaba, and now the Founder & CEO of KaDa Story. Sally has successively won honors and awards such as "2017 Hangzhou Emerging Entrepreneur Star", "2018 China Education Industry Emerging Figure", "2019 Hangzhou Top Ten Women Entrepreneurship", Entrepreneur State "The Most Notable Female Entrepreneur of 2020"; served as Zhejiang Zhonghua Vice President of Cultural Overseas Communication Promotion Association, Vice President of Hangzhou Venture Capital Association”.

Management Team

We have assembled a team of true experts, who are dedicated and passionate about creating a valuable shopping experience for the Australian community. We are excited to share our success with the Australian community, so they can share their goods and services through our BuyersCircle platform.

Management Team
Justin King
CTO & General Manager, China
Justin leads a team of developer experts, with backgrounds in various industry-leading companies, focusing on app design, R&T testing and operating system maintenance. Justin has many years of experiences in leading e-commerce platforms, throughout the world, from start-up to established robust businesses. He has gained a great deal of knowledge in understanding the intricacies of e-commerce within different countries and regions and is looking forward to taking the BuyersCircle social community business model to the next level.
Mingtao Li
Technology Architect
As the Technology Architect of BuyersCircle, Mingtao brings his extensive system architect experience to BuyersCircle. His strength lies in building systems with expandable capabilities to adapt and allow for rapid growth. Mingtao is responsible for BuyersCircle’s global system building, maintenance and innovation, ensuring the company achieves its goals and is ready for change and continued expansion.
Deedee Tan
Marketing Senior Manager
Deedee has over 10 years of online and offline advertising experience, in some of China’s industry-leading e-commerce companies. With Deedee’s strong marketing background, she is responsible for providing a customised result-oriented marketing strategy to BuyersCircle’s clients.
Lauren Gilbert
Business Development Senior Manager
Lauren has more than 10 years of business development and sales experience having worked for some of the world’s fastest-growing and reputable technology companies, including LinkedIn, Salesforce.com and IBM. Lauren’s first trip to China 15 years ago spurred her passion for China. She speaks fluent Mandarin and has lived and worked in Greater China for more than seven years. Lauren joins us as Senior Business Development Manager building and developing the BuyersCircle’s supplier network. She is thrilled to have the opportunity to combine her interests in technology startups, China and business development.
David Stedman
Business Development Lead
David Stedman is the Business Development Lead at BuyersCircle. Joining the team at the start of 2021, David brings over 13 years’ experience in domestic and international business development, operations and sales. David has owned and worked for various companies across Europe, The Middle East and more recently, Australia. With a proven track record of helping brands build a strong presence across a number of platforms, David is looking forward to executing the BuyersCircle platform into new markets with the team.
Advisory Team
Tricia Klinger
Marketing Advisor
Tricia Klinger is a professional Non-Executive Director and currently serves on the board of Procurement Australia and Rigetti Australia. Tricia brings to the board, extensive leadership experience in governance, technology and innovation, along with customer lead digital transformation. Prior to her Non-Executive director career, Tricia held leadership roles in marketing and communications in both large consumer and b2b brands in Australia and Hong Kong.
Michael Chen
Business Advisor
Michael graduated from Zhejiang University with a major in Computer Science. He earned reputation and credibility among peers in the Australian capital market and thus won numerous exclusive local program cooperation opportunities.
Guy Brown
Strategy Advisor
An aerospace engineer by training, Guy worked in both industry and finance before founding Purdey Investment. Prior to Purdey, he was an investment specialist for global equities hedge fund manager Platinum Asset Management.
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